🇸🇦 Built for restaurants & cafés in KSA & MENA

Stop guessing. Engineer your profit.

Profit Dish scores every dish on your menu, shows your real food cost and margin, and tells you exactly what to push, reprice or cut — in English & Arabic.

app.profitdish · Dashboard

Revenue

SAR 742k

Gross profit

SAR 511k

Food cost

27.4%

Margin

68.9%

Stars

5

items

🐎Plowhorses

3

items

🧩Puzzles

14

items

🐕Dogs

3

items

+0%

avg margin uplift

0%

less spreadsheet time

0s

items scored at once

This is what we do

Watch your menu become more profitable

Profit Dish doesn't just report numbers — it gives you the exact move for every dish, and shows what it adds to your bottom line.

Your menu, re-engineeredsample
🍟Truffle Fries
🧩 Puzzle · sells little
Feature it on the menu
⭐ Star · +90 sold/wk
🍔Classic Burger
🐎 Plowhorse · 41% margin
Reprice +SAR 5
48% margin
🥤Fresh Lemonade
Underpriced
Reprice +SAR 3
+SAR 1,400 / mo
🌯Veggie Wrap
🐕 Dog · losing money
Rework or cut
SAR 900 / mo saved
Projected impact on this menu

+0%

avg margin

SAR 0

more profit / month

Example based on a typical 25-item menu. Your results depend on your real costs & sales.

The science behind it

Every dish lands in one of four boxes

Menu engineering plots each item by how much it sells and how much it earns. Profit Dish does it automatically from your real numbers — and tells you the move for each one.

See it on your menu →

Stars

High profit · high sales

Protect & feature them

🐎

Plowhorses

Low profit · high sales

Reprice or re-cost

🧩

Puzzles

High profit · low sales

Promote & reposition

🐕

Dogs

Low profit · low sales

Rework or cut

From data to decisions in 3 steps

🔌
1

Bring your data in

Connect your POS, paste a Talabat link, upload Excel, snap a photo, or email a daily report. Costs come from your inventory or your POS.

🧠
2

Profit Dish analyzes

It costs every dish, scores it on the matrix, and finds exactly where you make — and lose — money.

3

Act on clear moves

Get price moves, menu fixes and a daily brief — or just ask Yehya what to do tonight.

Everything inside

One focused tool for a profitable menu

🧾

Recipe & food cost

Cost every dish from its ingredients. Change one price and every margin updates instantly.

Classic BurgerSAR 130
Food cost 41%Margin 59%

AI Menu Builder

Answer a few questions and get a full, costed and priced menu for your concept.

Generated menu24 items · 30s
🍔

Smash Burger

Mains

SAR 95
🥗

Caesar Salad

Salads

SAR 60
🍰

Lava Cake

Desserts

SAR 45
🏷️

Competitor pricing

Compare only the items you also sell against local rivals.

You SAR 65vsMarket SAR 72
📈

Profit reports

Scheduled PDF briefs — margin, top movers, what to fix.

DailyWeeklyMonthlyPDF
🌍

English & Arabic

Fully bilingual with right-to-left and one-click AI translation.

ENالعربيةRTL
🔌

Connect everything

Auto-sync from your POS or store — or pull from any URL, webhook, daily email or sheet. Sales and costs flow in by themselves.

FoodicsSquareLoyverseCloverWooCommerceShopifySallaZidWebhookEmailCSV
🙋 Meet Yehya

Your AI partner who knows your numbers

Yehya knows your menu, costs and sales. Ask in plain English or Arabic — “what should I push tonight?”, “which dishes lose money?” — and get a straight answer.

SAR 300 / year · optional add-on

What should I push tonight?
Push Truffle Fries — 76% margin and rising. Reprice the Classic Burger +SAR 3; it's a Plowhorse.
Which dishes lose money?
3 Dogs — want the list?
Simple pricing

One price. Every feature.

Billed per branch, per year. No bundles, no surprises.

CORE
🍽️

Menu Engineering

SAR 1,000 / branch / year

  • ME matrix & menu health score
  • Recipe costing & food-cost %
  • AI Menu Builder & recipes
  • Competitor price intelligence
  • POS sync, webhook, email & CSV
  • Scheduled PDF profit reports
  • Full English & Arabic
Start now
🙋

Yehya — AI assistant

SAR 300 / year

Optional add-on · covers all branches

  • Knows your menu, costs & sales
  • Ask anything in English or Arabic
  • Daily what-to-do recommendations
  • Works on web & mobile
Add Yehya

Pay online by card, or request activation and pay by transfer.

Questions

Do I need a POS?+

No. Import Excel/CSV, paste a Talabat link, snap a photo of your report, or connect any POS or store for automatic sync.

How is it priced?+

SAR 1,000 per branch per year for Menu Engineering, plus an optional Yehya AI assistant for SAR 300 per year.

Is it in Arabic?+

Fully bilingual English/Arabic with right-to-left and one-click AI translation.

How fast is setup?+

Usually the same day — add or import your menu, set costs, and run the analysis.

What exactly is menu engineering?+

It scores every dish by how much it sells and how much it earns, placing each as a Star, Plowhorse, Puzzle or Dog — so you know what to promote, reprice, redesign or remove.

Which POS systems do you support?+

Foodics, Square, Loyverse and Clover via API; WooCommerce, Shopify, Salla and Zid for online stores; plus a universal webhook, a daily email-in inbox, a custom URL feed, and Excel/CSV or photo upload — so any POS works.

Can it pull ingredient costs automatically?+

Yes — connect Foodics and Profit Dish pulls your ingredient costs straight in, then recosts every recipe. Or set them manually from the built-in ingredient library.

Who is Yehya?+

Yehya is your in-app AI assistant. He knows your menu, costs and sales and answers in plain English or Arabic — “what should I push tonight?”, “which dishes lose money?”.

Can I manage more than one branch?+

Yes. Add unlimited branches — each keeps its own menu, prices, currency and analysis, with a consolidated view across the group.

How do I pay, and is it secure?+

Pay securely online by card or wallet via Paymob — Profit Dish never stores your card details. Prefer to pay by transfer? Request activation and we switch it on.

Is my data private?+

Yes. Each business's data is fully isolated and only visible to you and the team members you invite.

Ready to engineer your profit?

Book a free demo and see Profit Dish on your own menu — set up the same day.