Getting started
Create your account and get your menu in.
Sign up & add your menu
About 5 minutes from zero to your first analysis.
Key ideaThree ways to add a menu: type it, import an Excel/CSV, or paste a Talabat/HungerStation/website link and let AI read it — or let AI build one from scratch.
- 1Sign up with your name, email and password, then pick your country and currency (e.g. Saudi Arabia · SAR).
- 2Add your menu: 'New menu' then add items, OR import — upload Excel/CSV, photograph your printed menu, or paste a delivery/website link and Profit Dish reads items + prices automatically.
- 3No menu handy? Use 'Build my menu with AI' to generate a full, costed menu for your concept.
💡 Switch the whole app between English and Arabic from the language toggle any time.
Your dashboard
Your home screen — the health of your menu at a glance.
- 1Top KPIs: total revenue, gross profit, average food cost, open actions.
- 2Classification counts: Stars, Plowhorses, Puzzles, Dogs.
- 3Insight of the day and performance trend.
- 4The Menus list — click one to open its analysis.
Build my menu with AI
Let AI draft a full, priced, costed menu for your concept.
AI Menu Builder
Answer a few questions and get a complete menu — named, priced and costed.
Key ideaPick your country, venue type and cuisine, choose which sections to include, and Profit Dish designs a coherent, market-priced menu you can review and add.
- 1Choose country & currency, venue type (restaurant, café, burger joint…) and cuisine/style.
- 2Set how many items you want and tick the sections to include (burgers, sides, drinks, desserts…).
- 3Generate — the AI designs a strategy, then writes and prices each dish for your market.
- 4Review, tweak prices, tune the whole menu (more premium / more value / trendier), then create the menu.
💡 Turn on 'recipes & costed ingredients' to also get a costed recipe and chef manual per dish.
Your menu — analysis & tools
Open any menu — these are its tabs and tools.
Menu analysis
The screen that tells you which dishes make money and exactly what to do.
Key ideaEvery dish lands in one of four boxes — ⭐ Star, 🐎 Plowhorse, 🧩 Puzzle, 🐕 Dog — so you know what to push, reprice, promote or cut.
- 1Menu Health Score (0–100) broken into Food cost, Profit margin, Menu mix and Pricing — with a clear 'what to do' when one is low.
- 2Top menu moves: the highest-impact actions ranked by money, each with a one-tap Apply.
- 3Menu mix and Profit leaders & leaks — where the money is made and lost.
- 4Engineering Matrix: every dish plotted by sales vs contribution margin.
- 5Editable item table (prices, costs, photos, categories).
💡 Re-run the analysis after entering new sales.
💡 'Fill Missing Costs' lets AI estimate food costs.
AI Menu Redesign
Beyond the numbers — how to lay out, order and price the menu so guests buy your best items.
Key ideaApplies menu psychology: which dishes to feature, highlight, demote or cut, the best section order, and pricing-psychology tips for your menu.
- 1Open Menu analysis and tap 'Redesign my menu'.
- 2Get a recommended section order and a move for each dish (feature / highlight / demote / cut).
- 3Plus pricing-psychology tips and design principles to apply.
- 4Action the moves, then re-run the analysis.
Price optimizer & cost radar
The exact right price for each item, and an early warning on rising costs.
Key ideaThe Price Optimizer suggests the best price per item (allowing for how demand reacts) and the profit it adds; the Cost-Inflation Radar shows which dishes lose margin when ingredient costs rise.
- 1Price optimizer: current → suggested price, projected profit uplift, one-tap Apply.
- 2Cost-inflation radar: slide 'costs rise +X%' to see the most exposed dishes and total profit at risk.
- 3Competitor pricing: your price vs the market average, with the headroom to raise.
Recipes & costs
What's in each dish — so Profit Dish knows the real food cost.
- 1Open an item, add ingredients with a quantity + unit (0.15 kg beef, 1 piece bun).
- 2Ingredient prices come from Inventory & costs — keep them current and every recipe re-costs automatically.
💡 Arabic or English ingredient names both work.
Enter sales
Record what you sold so the analysis stays live.
- 1Manual: type how many of each item sold, Save.
- 2Date range: spread a multi-day report across days.
- 3Scan: photograph your POS/Z-report — AI reads items, quantities and revenue; 'Add all to menu' adds missing items.
💡 Or connect your POS so sales flow in automatically — see Integrations.
Recommendations
AI suggestions for fixing weak items.
- 1Per-item advice (reprice, promote, rework, remove).
- 2Each shows the reason and expected impact.
- 3Mark them done as you action them.
Inventory & costs
A simple ingredient cost catalog that powers every recipe and margin.
Ingredient costs
The cost of every ingredient your dishes use.
Key ideaRecipes cost against these prices — keep them current and your food-cost %, margins and ME classification stay accurate.
- 1Add ingredients with a unit (kg / liter / piece) and a cost per unit in your currency.
- 2'Add from library' pulls common ingredients you can edit; group them by category.
- 3'Pull from POS' imports ingredient costs from a connected POS (e.g. Foodics).
- 4Change any cost and it instantly re-costs every recipe and the menu analysis.
💡 Keep costs realistic for your market — it's what makes the margins trustworthy.
Competitor Prices
A main tab in the left menu — how your prices compare to rivals.
Competitor Prices
Left menu → Competitor Prices. See where you're under- or over-priced vs the market.
Key ideaImport a competitor's menu from HungerStation, Jahez or Talabat and Profit Dish matches it to your dishes, showing your price vs theirs and how much headroom you have to raise.
- 1Import from URL: paste a HungerStation / Jahez / Talabat / website link — it pulls their items and prices automatically.
- 2Turn off 'Only items that match my menu' to import the competitor's whole menu.
- 3See per-item: your price, market average, and the headroom to raise; apply a suggested price in one tap.
💡 These prices also feed the 'your prices vs the market' panel inside Menu analysis.
Reports
Sales report & profit
How every item performs, plus profit over time — left menu → Sales Report.
Key ideaSee units sold, revenue, margin and share per item, with the trend of your profit and margins over time.
- 1Pick a duration: All time, This month, 7 / 30 / 90 days, or a custom range.
- 2Item performance shows units, revenue, margin and % of sales, with smart suggestions.
- 3Watch overall revenue, gross profit and margin trend across the period.
- 4Export anything to Excel or PDF.
Scheduled reports
Get the numbers emailed to you without logging in.
- 1Schedule emailed profit reports (daily / weekly / monthly).
- 2Pause, resume, 'Send now', and see delivery history.
- 3Export any screen as PDF or Excel.
Yehya — your AI assistant
Ask Yehya
An in-app assistant that knows your menu, costs and sales.
Key ideaAsk anything in English or Arabic — 'which items should I reprice?', 'what's my worst dish?' — and Yehya answers from your real numbers.
- 1Open the chat bubble in the bottom corner of any dashboard screen.
- 2Ask about your menu, margins, best/worst items or what to do next.
- 3Yehya gives daily, business-aware recommendations.
- 4Available as an optional add-on on your plan.
Connections & integrations
A two-way link with your POS — pull sales in, push price changes back.
Connect your POS / website
Left menu → Integrations. Connect a POS or store so sales flow in — and prices can flow out.
Key ideaProfit Dish pulls your sales in automatically (so the analysis stays live) and, on Foodics, Salla & Zid, pushes your price changes back to the POS when you update a price here.
- 1POS: Foodics, Square, Loyverse, Clover — paste the API token to auto-sync sales.
- 2Websites: WooCommerce, Shopify, Salla, Zid — connect with their API keys.
- 3Turn on '🔄 Push my price changes to this POS' (Foodics / Salla / Zid) to send every price edit back to the POS automatically.
💡 No API? Use the Email-in inbox, a webhook, or a custom feed URL — any POS can email or POST a daily report.
Account & billing
Settings & security
Manage your account.
- 1General: business name, logo, currency and timezone.
- 2My profile: login, 2FA and Face ID.
- 3Team: invite managers and control what each can access.
Modules & billing
Your subscription and add-ons — left menu → Modules.
Key ideaMenu Engineering is billed per branch, per year; the Yehya AI assistant is an optional add-on. Your invoices live here too.
- 1See your current plan, invoices and what's included.
- 2Add the Yehya assistant if you want it.
- 3Pay online by card, or request activation and pay by transfer.
Still need a hand?
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